The
e-commerce industry is thriving swiftly. A lot of change has been seen in how
the e-commerce operates and certainly it has granted us the opportunity to
learn and evolve our marketing practices to stay ahead in the competition.
According to the Statista report, global retail e-commerce revenue will rise to
$4.88 trillion by 2021. The stats clearly indicate the introduction of many new
businesses which will raise the temperature in the market further intensifying
the competition. To tackle the growing competition and staying ahead of rivals,
you need to be well-versed in the updated e-commerce trends. Let’s throw some
bright light on the top trends that are set to rule 2019.
1. Augmented Reality and Virtual Reality
Augmented
Reality is on the rise as it creates an environment where buying becomes more
realistic. For example, if you are planning to buy a new home, the AR and VR
technology will present the virtual design of your house to let you take
accurate decisions. The trend will attract a vast amount of customers leading
you to new paths of a successful business.
2. Voice Search
Voice search
is a popular trend that has been in use for mobile purchases. The year 2019
will witness various businesses planting the voice search feature on their
e-commerce websites. Voice search will make online shopping more interesting.
3. Social Media
The
influence of social media does not need any introduction. It has been in the
game for a long time creating tremendous sales for businesses. In the year
2019, it’s not going to become a low-key affair. Instead will grow its
intensity more and challenge the businesses to outperform each other. Social
media drives more sales as a vast chunk of users are seen online which make it
easier for e-commerce businesses to introduce their products to them.
4. Artificial Intelligence
Artificial
Intelligence is one of the most talked about trends which will be seen surging
in the year 2019. The use of artificial intelligence allows customers to
interact with brands with ease. Artificial Intelligence automatically
understands customer’s needs and preferences providing him the best buying
experience. They are already in the game for a long time and are growing with
the aim to dominate.
5. Fascinating Visuals
Stunning visuals
are the game-changer. A captivating visual planted on your website is enough to
grab a user’s eyeballs. Once you have grabbed the attention, the buying journey
of a user takes place. Interactive videos that talk to customers play a great
role in driving sales to the e-commerce business.
Summing Up
With the
dynamic change occurring in the e-commerce trends, there’s a strong need that
businesses are required to buckle up themselves. These trends, when applied
accurately, are bound to produce desired results. Careful execution of these
trends builds a strong foundation for an integrated business to bring the best
amount of revenue. Are you planning to build an e-commerce website? You might
need the best web design services in NYC. Get the prominent website design
services in New York at competitive prices. Your website is the personality of
your business. Make it look compelling.
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