Monday 18 February 2019

5 Trends for 2019 to enhance your eCommerce Business


The e-commerce industry is thriving swiftly. A lot of change has been seen in how the e-commerce operates and certainly it has granted us the opportunity to learn and evolve our marketing practices to stay ahead in the competition. According to the Statista report, global retail e-commerce revenue will rise to $4.88 trillion by 2021. The stats clearly indicate the introduction of many new businesses which will raise the temperature in the market further intensifying the competition. To tackle the growing competition and staying ahead of rivals, you need to be well-versed in the updated e-commerce trends. Let’s throw some bright light on the top trends that are set to rule 2019.

1. Augmented Reality and Virtual Reality

Augmented Reality is on the rise as it creates an environment where buying becomes more realistic. For example, if you are planning to buy a new home, the AR and VR technology will present the virtual design of your house to let you take accurate decisions. The trend will attract a vast amount of customers leading you to new paths of a successful business.

2. Voice Search

Voice search is a popular trend that has been in use for mobile purchases. The year 2019 will witness various businesses planting the voice search feature on their e-commerce websites. Voice search will make online shopping more interesting.

3. Social Media

The influence of social media does not need any introduction. It has been in the game for a long time creating tremendous sales for businesses. In the year 2019, it’s not going to become a low-key affair. Instead will grow its intensity more and challenge the businesses to outperform each other. Social media drives more sales as a vast chunk of users are seen online which make it easier for e-commerce businesses to introduce their products to them. 

4. Artificial Intelligence

Artificial Intelligence is one of the most talked about trends which will be seen surging in the year 2019. The use of artificial intelligence allows customers to interact with brands with ease. Artificial Intelligence automatically understands customer’s needs and preferences providing him the best buying experience. They are already in the game for a long time and are growing with the aim to dominate.

5. Fascinating Visuals

Stunning visuals are the game-changer. A captivating visual planted on your website is enough to grab a user’s eyeballs. Once you have grabbed the attention, the buying journey of a user takes place. Interactive videos that talk to customers play a great role in driving sales to the e-commerce business. 

Summing Up

With the dynamic change occurring in the e-commerce trends, there’s a strong need that businesses are required to buckle up themselves. These trends, when applied accurately, are bound to produce desired results. Careful execution of these trends builds a strong foundation for an integrated business to bring the best amount of revenue. Are you planning to build an e-commerce website? You might need the best web design services in NYC. Get the prominent website design services in New York at competitive prices. Your website is the personality of your business. Make it look compelling.

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