How to Build High Quality Backlinks to your Website in 2016

An important criterion amongst more than 100 items considered by google’s search algorithm to calculate the position of a website in a Search Engine Results Page is the backlinks. It is a challenging work to get a strong backlinks portfolio using only the white-hat SEO strategies.

Firstly, it is important to understand what high-quality backlinks are. There are several factors in search engine optimization that determine quality and validity of backlinks as specified bone of SEO Companies in New York. These include:

Domain age and Link authority

The more old a website, the more trustworthy it is. Consistent ownership adds to its trustworthiness on Google. However, websites that are 6 months old or 2 months old do not have much difference.

The relevance of keywords accounts for link authority.

A Natural link patterns

Search engines have now become smart enough to find out natural-linking patterns and limit the numerous spam ones that might come from low-quality parked domains. Natural patterns arise from the keyword pattern of your websites. Some of the natural backlink patterns may come from high authority websites while few may originate from low-quality domains. This may depend upon the keywords used in your website.

Exact-match anchor text

This is an important text that is an important component of high-quality backlinks. Anchor-text that are related to the topic are potential in providing valid backlinks.

Nonetheless, it is possible to obtain backlinks of high-quality in an ethical way to build a strong backlink profile using some of the following suggestions.

1. Analyzing the current backlink profile

The domain’s current backlink profile should be reviewed for planning improvement strategy. Ahrefs are a rich resource to monitor the website’s link profile and domain authority. These include Moz, Majestic, Small SEO Tools.

Maintaining a spreadsheet that regularly records a current link profile also helps greatly.  The progress of the profiles should be tracked with ongoing time and work.

The important factors for this include the number of backlinks that are present, their origin. These sites should be visited to determine the quality. Additionally, you may also check their ranking and authority. The kind of content that is attracting backlinks and how can the relevant keywords be capitalized further should be reviewed.

2. Keywords and top posts should be enlisted

The content that is unique, relevant, authoritative and engaging forms is the reason for inbound linking given by other websites. These would serve as a platform for backlink development efforts.

Analyze your website for the most-popular content and the keywords that fetch more user traffic.

3. Adding long-form content

Long-form content is the one that contains more than 1000 words. In one of the studies it was found that average first page Google result contains nearly 1890 words. Online guides can be formed from your website content that is of good quality. 

Determining quality websites that can be linked to your content for guest posting.

4. Having guest posts may enable to have natural backlinks to your website

You can throw an originally written content to a webmaster and if they like it they can accept your post.  The webmaster provides links to your site in exchange for quality content.

You should always write original content and not use re-purposed or duplicate content for your submissions. Studying the other websites before submitting your content is always a preferred option.

5. Pitch your best content to other websites

Another strategy is to obtain backlinks is asking the webmasters of certain quality websites to make links to relevant and quality content on your website. Depending upon the need of the target audience, the webmasters may approve the request. Having a good backlink profile greatly helps to improve your website’s position on SERP. The more the improvement in the backlink profile, the better it is for your website.

To get more help on the topic, contact one of the best SEO companies in NYC.