Attracting the Right Customers to your Business Website

When you are looking to increase website traffic, what exactly a website owner wants is to attract the right kind of customers.  More than often, feedback patterns received in a marketing firm reveal that clients are grouchy about getting calls from customers who are just not right.

While it might be just fine while you just start a website to get higher amount of traffic and have a kick start through employing SEO services NY. Once, this makes you more established, you can start analyzing the patterns of various kinds of customers forming up. This helps one to establish the kind of clientele they want to attract.

Every business has customers they want to avoid in order to have lesser frustrations and annoyances. These are the kind of clients who let you earn the least amount of money and consume a lot of your time and leave you fretting and frustrated.

So, for this reason, getting the customers that you are actually looking for is the right solution.

Starting your business in the first go

Establishing who are actually your ideal customers  and who are not the ones, the easiest and most effective way of doing this jotting down nearly 5 of your best clients and 5 of your worst.  The analysis of the customers can then be done in order to give you a better idea of who exactly your desirable customers are.

The primary details and more are then enlisted and analyzed for each of the customers. These include information such as:

1. The type of business, the clients have.
2. The kind of work they want to get from you.
3. The kind of products they are looking for.
4. This information would throw a pattern in front of you and help you analyze the kind of customers you want to attract and the ones that you don’t want to attract.

Next Step: The Ideal Customer

The step further requires building of some perfect client or marketing personnels.  In other words, we are now trying to create an imaginary ‘perfect customer’ with the help of the information found out in initially. Next, you need to focus on the demographics of the customer.

By creating these ‘ideal personas’, the people who would be in the targeted clientele can be better targeted.

It  would also help in better understanding of the client’s

• Needs and wants
• Dreams and wishes
• Spending habits
• Things they consider most important.
• The problems they face.

This understanding would naturally help you to design a content that would be interesting and useful to the clients and let the users get a better engagement. Understanding the needs and wants of your potential customers can also help you to design, create and develop new services and products.

This way one can also increase referrals that can point the people in the right direction of their referral targets.

At least 3 different personas of an ideal client would be good enough to have coverage of almost all different aspects. But make them concise so as to get relevant information from these.

While making a persona template you must give these:

• A real name in order to have a believable ‘persona’.
• The profile in which they work as a professional.

Website analytics can be used to get information about the common customers. This information can then be potentially used to target the customers that are desirable.

The next step is to check from your actual customers to know about their real goals and wishes. The various challenges they face in your field and the problems they encounter while overcoming them.

What are the platforms they seek to remedy to their problems? Are they looking for a change that can cater to their unmet needs? Who exactly are they look up to?

Marketing Message and pitching a lift

This is the part that is more gradual to develop. This area decides what is your market goal, what products and services would you take to the market?

You may also need to add categories of information relevant to your industry- example a medical company would need  data specific to its needs, probably related to physicians and patient’s that seek specific  health care needs.

The Client Information can be retrieved from:

• Google Analytics on your website. 
• The customer demographics and the keywords the customers use to find out relevant information.
• The people in your team who deal directly with the customers should be talked to get authentic information.
• You may have a planned follow-up with your customers to get more specific information.
• Getting information from the customers can be done by forming various categories, for example  going to the actual customers that may include both good as well as bad customers, talking to your old customers, and giving them an opportunity to come back to your services and then getting their feedback.
• You may have an engaging talk with people who have not as yet used your services and let them show an interest or your products and services by giving them relevant information.

To let the customers actually pay attention to you and your questions, you may need to use some incentives like giving gift vouchers and choosing a timing of interview convenient to potential customers.

If you are looking for a platform that can really help you reach the right customers, you can give us shout right away. We are leading SEO Service Company in NY and would be most happy to suggest you a way out!